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3 People You Should Turn to For Help with AI

3 People You Should Turn to For Help with AI


We’re in the midst of a major acceleration in the adoption of artificial intelligence across marketing and sales.

Upon surveying the top executives at nearly 75 leading firms, Forbes reported that more than half of them (51.9%) said their pace of investment in AI is accelerating in 2020. And AI-based martech spend is expected to reach $52.5B by 2021, according to the International Data Corporation

However, only 21% of business leaders surveyed by McKinsey have actually embedded AI into multiple business functions. Clearly, there’s a frustrating gap between companies’ desire to implement AI and their ability to do so. As McKinsey puts it, “Many organizations still lack the foundational practices to create value from AI at scale.”

This implies the need for consultation and guidance in the market.

And it begs the question: Who do you turn to for help understanding and implementing AI?

For years, we’ve explored the implications of AI on the marketing and sales industries, and learned how to find partners who can help businesses effectively leverage artificial intelligence.

1. AI Solutions Providers

Some of the best people to give consultation on AI implementation and experimentation are the people who actually provide marketing AI solutions. Despite the acceleration in the market, marketing AI is still in its early days. That means most solutions providers are ready, willing, and available to work closely with potential buyers.

We’ve seen a high degree of openness on the part of solutions providers to walk buyers through AI implementation considerations, and direct them to the best tools for their needs.

If you’re interested in a particular AI solution, reach out to the provider with your questions. This article provides a place to start examining real world examples of how brands can use AI, and potential providers to consider.

2. Marketing Automation and CRM Partners

Marketing automation companies like HubSpot are quickly incorporating artificial intelligence into their platforms. So are CRM systems like Salesforce. If you’re a customer of one of these solutions, their support teams can be valuable resources to begin roadmapping your organization’s AI implementation.

Marketing automation and CRM providers can give you a sense of how to use their AI capabilities, which is a low impact way to get hands-on experience with artificial intelligence. Most can also speak to how AI will be implemented in their marketing and sales solutions in the near future.

3. People Who Actually Use Artificial Intelligence

This point seems obvious, but you might be surprised to learn that there is a lot of AI commentary out there from people who haven’t actually experimented with the technology. This trend leads to a lot of hype and misinformation about what AI can and cannot do. Marketers who don’t understand how to separate fact from fiction run the risk of failed or ineffective AI implementations.

Look for companies, thought leaders, and websites that have a documented track record of using artificial intelligence. Below, we’ve listed a series of articles detailing real world use cases for AI in marketing. These should give you a great way to see how real companies are using AI:

Lastly, be sure to subscribe to the Marketing AI Institute to receive exclusive interviews with marketing AI providers.

Get free access to the Ultimate Beginner's Guide to AI in Marketing: https://www.marketingaiinstitute.com/beginners-guide-access





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